Sunset over the dunes of the Dubai desert
Thoughtfully curated. Uniquely yours.

Follow your
sense of wonder.

Discover the Emirates. Experience the Extraordinary.

Explore the Emirates
↓ Scroll to discoverDESERT SOUL. CITY ENERGY. COASTAL CALM.
THE EMIRATES, REIMAGINEDBeyond the
expected.
01 / A NEW PERSPECTIVE
Make it your ownWhere will your trail lead?
One country. Many worlds.

Seven destinations.
Endless possibilities.

Come for the icons. Stay for the unexpected. Discover remarkable cities, living heritage and landscapes that stay with you.

Discover all destinations
Dubai travel landscapeCity
01 / DISCOVER

Dubai

Where ambition meets the horizon.

Abu Dhabi travel landscapeCulture
02 / DISCOVER

Abu Dhabi

A capital with a considered soul.

Al Ain travel landscapeNature
03 / DISCOVER

Al Ain

An oasis of living heritage.

✧

Beyond the skyline, there is a story waiting to be discovered.

UAE / A WORLD OF CONTRASTS
Warm-toned heritage architecture in Al Fahidi, DubaiAL FAHIDI / DUBAI
The Emirates Trails philosophy

Travel a little deeper.
Remember a little more.

We believe the most meaningful journeys make space for a place’s character. Its stories, its landscapes, its everyday rituals.

Our fictional travel brand brings these ideas together through thoughtful itineraries, considered details and a sense of discovery.

The story behind the journey
A sense of place. A lasting connection.
Moments that become memories

Choose your
extraordinary.

From the stillness of the desert to a city seen from the water. Explore experiences shaped around your curiosity.

View all experiences
Desert safaris in the UAE6 hours · Sample itinerary
Desert safaris

The desert, at golden hour.

A cinematic escape through open dunes, with sunset photography, a gentle desert walk and an evening inspired by Emirati hospitality.

AED 450Illustrative / per guest
Cultural tours in the UAE4 hours · Sample itinerary
Cultural tours

Listen to the stories of the place.

Follow historic lanes, discover traditional architecture and make space for conversations about the people and ideas that shaped the Emirates.

AED 320Illustrative / per guest
Cruises in the UAE2 hours · Sample itinerary
Cruises

Let the skyline come to you.

Picture a relaxed cruise through Dubai Marina, with open-water perspectives and time to appreciate the city from a different angle.

AED 550Illustrative / per guest

Experience concepts and prices are illustrative academic content. No travel services are offered.

Layered mountain landscape at Jebel Jais
A little further. A little freer.

Let the landscape
change your perspective.

A glimpse of the journey
The details make the difference

A more considered way to travel.

01

Rooted in place

Heritage, culture and landscape come together in journeys with a sense of context.

02

Shaped around you

Explore at your pace, save your favourites and build a sample journey that reflects your interests.

03

Mindful by design

Respect for local communities and natural spaces guides the spirit of every experience concept.

Your next chapter

Extraordinary places.
Your kind of journey.

Let’s plan something memorable
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