Make discovery
feel personal.
To inspire thoughtful exploration of the UAE through clear information, distinctive storytelling and accessible digital experiences.
Our storyA sense of place.
A sense of place.
A world of possibility.
A fictional travel brand, inspired by the extraordinary contrasts of the United Arab Emirates.
Introducing Emirates TrailsEvery place has a story.
Every place has a story.
Let’s find yours.
Emirates Trails is a premium UAE tourism and travel experience concept. It brings together desert landscapes, urban discovery, cultural encounters and coastal escapes under one considered identity.
Our approach begins with curiosity. Beyond a list of attractions, we invite travellers to notice the textures of a place: the shade of an oasis, the geometry of a heritage courtyard and the changing light across the mountains.
Created for an Online Public Relations academic project at Al Ain University, the website demonstrates how an engaging digital presence can inform audiences, encourage exploration and communicate a clear brand identity.
Make discovery
Bring people
closer to place.
To imagine a travel brand that connects visitors with the Emirates’ cultural depth, natural variety and contemporary energy.
What we stand forValues that shape
Values that shape
the journey.
Not just destinations to see. A way of seeing them.
Authenticity
Present local culture with care and acknowledge the stories behind each place.
Thoughtfulness
Make each detail useful, from clear itineraries to straightforward information.
Respect
Encourage consideration for communities, cultural settings and fragile landscapes.
Curiosity
Invite discovery beyond familiar images and predictable travel routes.
Designed to inspire.
Created to learn.
Emirates Trails is a fictional company developed for an academic project. It is not an official university business and does not provide real travel services.
- Student Name
- Saif Mohammed Al Maamari
- Student ID
- 202221491
- University
- Al Ain University
- Course
- Online Public Relations
- Course Code
- 0603360E
- Instructor
- Dr. Ahmad Aljumah
- Project
- Question 3 – Website Design